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Launched in 2018, the E-commerce Germany Awards has evolved into one of the key recognition platforms in the industry – attracting more than 350 entries each year and engaging over 80,000 professionals across the DACH region.
The contest provides equal chances for both SMEs and large enterprises to boost their visibility, credibility, and brand awareness while connecting with a wide network of e-commerce decision-makers. This is also a powerful opportunity for global players seeking to enter or expand their services in the region.
Experienced E-commerce Professionals on the Jury
EGA offers companies the chance to compete in 12 categories, each reflecting a key segment of the e-commerce service ecosystem. The list of categories is updated annually to mirror the latest industry developments.
This edition’s categories include:
- Sales & Marketing
- Platforms & Commerce Tools
- Payment & Fintech
- Analytics & BI
- Agency Showcase
- Global Commerce & Expansion
- Logistics & Delivery
- Fulfillment & Optimization
- Personalization & CX
- Communication & Engagement
- Omnichannel & Integration
- Multichannel & Marketplace Tools
The contest consists of a public voting round, followed by a jury evaluation phase. Entries will be assessed by a panel of industry experts with years of experience across various sectors of e-commerce.
This year’s jury includes representatives from companies such as Jack Wolfskin, Kickerkult, OMIO, C&A, camel active, KoRo, home24, and MediaMarkt, among others – ensuring a fair and well-rounded selection of the most impactful solutions in the market.
Prizes Worth Thousands of Euros
E-commerce Berlin Expo, the organiser of the E-commerce Germany Awards, offers finalists and winners promotional exposure worth thousands of euros. The winners of first place in each category will receive benefits valued at around €10,000 – a real opportunity to boost their visibility, brand recognition, and solution awareness on the German market.
How to Compete
Any solution provider active in the DACH e-commerce market is eligible to participate. The submission process is straightforward:
- Choose your category: Select one category that represents your solution the best.
- Prepare your entry: Highlight your company’s achievements, backed by results or case studies.
- Submit your application: Follow the guidelines on the E-commerce Germany Awards official website to complete your entry.
The initial submission is free, ensuring accessibility for everyone to apply. Fees of €450 only apply to the TOP 10 finalists in each category, which includes guaranteed promotional exposure.
Key Dates and Stages
Submissions open on the 1st of December and close on the 17th of December 2025. Then there’s time for verification of applications, and between the 5th and 16th of January, the public online voting round will allow the e-commerce community to support their favorite companies. The TOP 10 in each category will then advance to the jury evaluation phase.
The winners will be announced at the Awards Gala taking place on 17th February 2026 in Berlin, right after the first day of the E-commerce Berlin Expo, on the Messe Berlin grounds.
This setting ensures maximum visibility for the finalists and provides a unique opportunity to celebrate achievements, connect with partners, and share ideas shaping the future of e-commerce.
