E-Commerce Revenue Hits $518 Billion in November, China Overtakes US in Growth

China’s Singles’ Day Pushes Growth to 13.8%

China led all markets with 13.8% year-over-year growth. Singles’ Day isn’t a one-day thing anymore—it’s stretched into a nearly month-long shopping marathon, and that’s clearly paying off.

The US came in second at 11.5%, thanks to Black Friday and Cyber Week. The UK grew 8.8%, France hit 6.8%, and Germany managed 5.0%.

South Korea’s 1.0% growth stands out—and not in a good way. Neither Singles’ Day nor Western shopping holidays appear to have a significant impact there. Different markets follow different rules.

Care Products Beat Electronics in Category Rankings

• Care Products took first place in category growth at 12.8%
• Electronics came second with 12.6%
• DIY products grabbed 12.0%
• Fashion grew 11.9%
• Furniture & Homeware and Hobby & Leisure hit 10.0%

People are still spending on lifestyle stuff as the year wraps up.

Source: ECDB

DHL Dominates Shipping, Cards Beat PayPal

DHL appears as a shipping option on 23.8% of online stores. UPS has 16.4% and DPD trails at 13.9%.

Approximately 80% of sites feature VISA and Mastercard as payment options. PayPal sits at 52.2%, which is high but nowhere near the card networks.

Shopify Still Leads Shop Software

Shopify powers 14.5% of online stores, with Magento at 9.2% and WooCommerce at 6.1%.

The transaction data tells an interesting story:

• conversion rates hit 2.7%
• average orders came in at $148.8
• and 13.1% of purchases got returned

Revenue climbed steadily through 2025 – from $450.2 billion in December 2024 to this month’s $518.4 billion. That’s consistent growth across different markets dealing with their own local conditions.