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Ecommerce Father’s Day Trend Alert for 2024

Father's Day is no longer about sentimental greetings and backyard barbecues. For online businesses, it's a big shopping season. With people wanting to celebrate dads and father figures more, e-commerce sellers have a great opportunity to sell more by tapping into these changing trends.

Ecommerce Father’s Day Trend Alert for 2024
Source: Depositphotos

Brands have many reasons to work hard to find creative and impactful marketing ideas for Father’s Day. Here are a few of those reasons. According to NRF research:

  • This year, people are planning to give the gift of an experience or a subscription box.
  • They’re also looking for a Father’s Day gift that’s unique or different and a gift that creates a special memory.
  • While more than half of respondents plan to buy greeting cards, they are also interested in purchasing gift cards, clothing and special outings.

Source: Nrf.com/research-insights

The Father’s Day market is booming. According to the National Retail Federation, total spending will reach an impressive $22.9 billion in 2023. The total amount expected to be spent on the holiday was up from the $20 billion spent in 2022 and surpassed the previous record of $20.1 billion set in 2021. This trend should continue into 2024.

Top Trend: Personalization

This year, consumers are expected to prioritize personalized gifts that show dad they care. Expect to see an increase in customized products such as:

  • Engraved accessories like watches, wallets, and cufflinks
  • Monogrammed apparel like t-shirts, hoodies, and hats
  • Personalized photo albums and frames

Trend to Watch: Experiences Over Material Goods

As consumers become more experience-driven, gift-givers are opting for experiences that dads can enjoy, such as:

  • Concert tickets or sporting event packages
  • Weekend getaways or staycations
  • Fun activities like wine tastings, brewery tours, or outdoor adventures

What Are The Key Takeaways for Ecommerce Businesses?

  • Optimize your website for Father’s Day: Make sure your site is mobile-friendly and easy to navigate to ensure a seamless shopping experience.
  • Highlight personalization options: Emphasize customization options to appeal to consumers looking for unique gifts.
  • Offer a range of experience-based gifts: Include a selection of experiential gifts in your product catalog to cater to the growing demand for experiences.
  • Leverage social media: Share engaging content and promotions on social media to drive traffic and conversions.

It can be very challenging to create unique but memorable Father’s Day advertising campaigns for your brand or your clients. Here are some memorable campaigns from famous brands. Get inspired for your next campaign ideas.


Father’s Day ad campaigns promote your brand. Advertising campaigns aim to raise awareness of an issue. And they create a more organic connection with your brand. And they don’t even have to mention the brand directly.

By staying ahead of the trends and adapting to consumer preferences, ecommerce businesses can capitalize on the lucrative Father’s Day market and drive sales in 2024.

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