Articles and news on the topic of E-commerce marketing

Spanish E-commerce Grew 18% in Q1 2025
3 min. reading

Spanish E-commerce Grew 18% in Q1 2025

Spain’s online shopping sector pulled in over €25.7 billion in the first quarter of 2025, an 18.2% jump from last year. Travel sites and tour operators made the most money, while gambling sites saw the most clicks. The numbers also show Spanish shoppers spend far more on foreign websites than overseas buyers spend in Spain.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
5 Things to Prepare for Black Friday in 2025
5 min. reading

5 Things to Prepare for Black Friday in 2025

Black Friday & Cyber Monday (BFCM) sit inside a giant holiday season now. In 2024, US shoppers spent $241.4B online Nov 1 to Dec 31 (a new record) according to Adobe’s recap, and Cyber Week alone hit $76B in the US and $314.9B worldwide per Salesforce. Across Europe, momentum was mixed: EU online holiday sales […]

Dusan Popovic Dusan Popovic
CEO, Byteout
ChatGPT Launches Instant Checkout – The New Era of AI Shopping
5 min. reading

ChatGPT Launches Instant Checkout – The New Era of AI Shopping

ChatGPT is no longer just a tool for finding information and inspiration. OpenAI has introduced Instant Checkout, the first step toward so-called agentic commerce, where artificial intelligence not only advises what to buy but can facilitate the entire purchase.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Italians Spent an Average of €635 Online This Summer
2 min. reading

Italians Spent an Average of €635 Online This Summer

AliExpress has released its Summer Trends Report 2025, analyzing Italian online shopping behavior during the summer months. The research, conducted on a sample of 1,000 respondents, reveals significant trends in digital commerce.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Turkey’s $90B E-commerce Growth Creates Digital Winners and Losers
4 min. reading

Turkey’s $90B E-commerce Growth Creates Digital Winners and Losers

Turkey’s online shopping market hit $90 billion last year after growing 62%. But new government numbers show a split between Istanbul’s digital success and struggling eastern regions. The Ministry of Trade data reveals how Turkey built a massive e-commerce sector while leaving some areas behind.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
How We Fixed a 50% Conversion Problem by Looking at the Right Data
4 min. reading

How We Fixed a 50% Conversion Problem by Looking at the Right Data

Most small e-commerce sellers focus only on sales numbers: units sold, revenue, average order value (AOV), or return on ad spend (ROAS). These numbers are important for understanding business performance, but they don’t always show the full picture. Hidden data—like product views, conversion rates, or traffic sources—can quietly hurt your growth if you don’t track […]

Jānis Kārklītis Jānis Kārklītis
Head of eCommerce platforms, IGLU Soft Play
Fashion Leads in 4 of 6 Countries: What We Buy Online Most
3 min. reading

Fashion Leads in 4 of 6 Countries: What We Buy Online Most

New e-commerce market analysis from ECDB reveals surprising differences between countries. While fashion dominates globally with 27.4% share, Spain and Poland are ruled by completely different categories. Global e-commerce markets have clear winning categories, but regional differences are bigger than you’d expect. A study of six key markets shows that universal online shopping rules simply […]

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU