Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
Eight Of The Top Ten Platforms Are Asian
The latest rankings include just two Western companies: Amazon and Walmart.
China’s Pinduoduo secured second place with US$780.5 billion in GMV, while Douyin ranked third with US$656.4 billion.
The figures reflect a broader shift in global e-commerce. Many of the fastest-growing platforms are no longer focused only on their domestic markets. Instead, they are increasingly competing for customers across Europe, North America and other regions.
Temu And TikTok Shop Are Expanding Beyond China
Pinduoduo’s international marketplace, Temu, has expanded rapidly across Europe and the United States in recent years.
Douyin’s success has helped shape the social commerce model that TikTok Shop is now bringing to international markets. As TikTok Shop expands across several countries, many industry observers are watching whether that approach can be replicated outside China.
For retailers and brands, this means competition is increasingly coming from platforms that combine shopping, entertainment and social media in a single experience.
Source: ECDB
Alibaba Still Operates At Enormous Scale
Alibaba remains one of the largest e-commerce companies in the world.
Its flagship marketplaces, Tmall and Taobao, generate more than US$1 trillion in combined GMV, making Alibaba the world’s largest e-commerce company by transaction value.
Although both platforms have slipped in the rankings compared with a few years ago, they remain among the most influential e-commerce marketplaces globally. Tmall and Taobao helped popularise formats such as live-stream shopping and mobile-first retail experiences, which have since spread to other markets around the world.
Cross-Border Shopping Continues To Grow
The rise of Shopee and AliExpress highlights the growing importance of cross-border e-commerce.
Shopee has built a strong presence across Southeast Asia and has also expanded into Latin America. AliExpress continues to connect consumers around the world with products sold directly by Asian manufacturers.
For European shoppers, these platforms provide access to a wider product selection and competitive pricing. For local retailers, they represent growing international competition.
The Centre Of E-commerce Is Shifting East
The latest rankings suggest that many of the trends shaping global e-commerce are increasingly coming from Asia. Social commerce, live-stream shopping and cross-border marketplace expansion have moved from regional innovations to global business models.
Amazon remains the market leader, but the wider picture is clear. Asian companies now account for most of the world’s largest e-commerce platforms, and their influence on how people discover and buy products continues to grow.
