3 min. reading

EU Targets Cheap Online Imports: 12 Million Daily Packages Face New Rules

Every day, 12 million small packages flood into Europe from non-EU online stores. Most are deliberately undervalued to dodge taxes, and many contain unsafe products. Now the European Parliament wants to change the game with new rules that could reshape how we shop online.

Katarína Šimčíková Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
EU Targets Cheap Online Imports: 12 Million Daily Packages Face New Rules
Source: ChatGPT

While you’re having morning coffee, three million packages are already crossing into the Netherlands alone. Most won’t even stay there – they’re headed to other EU countries, creating a massive logistical nightmare for customs officials who can barely keep up.

The numbers are staggering. Research shows that 65% of these packages are purposefully undervalued to avoid paying duties. It’s a massive tax dodge that costs EU countries billions while flooding the market with potentially dangerous products that haven’t been properly checked.

The European Parliament’s solution is simple but effective: force non-EU sellers to set up warehouses inside Europe. Companies like Amazon and Temu have already started doing this, but soon it could be required for everyone.

Why Does This Matter?

It’s much easier to inspect bulk shipments going into a warehouse than to check millions of individual packages at the border. Think of it like quality control at the factory level rather than trying to catch problems after products are already scattered across the continent.

Currently, products worth less than €150 enter the EU duty-free. That exemption is on the chopping block. Too many sellers have been gaming the system by splitting orders or lying about values to stay under the limit.

The Parliament is also considering a €2 handling fee for every package from outside the EU. The goal isn’t to punish consumers but to make sellers think twice about shipping individual items instead of using local warehouses.

Customs authorities are getting overwhelmed, so the EU wants member states to invest in AI tools and blockchain technology to make checks more efficient. These aren’t just buzzwords – the technology could actually help identify suspicious packages before they enter the supply chain.

The Netherlands is feeling the pressure most. With 84% of packages just passing through to other countries, they’ve become Europe’s unofficial sorting centre. Other EU countries are starting to complain about the burden this process creates.

What This Means for Shoppers

If these proposals become law, expect changes in how you buy from international sellers. Delivery times might improve as more companies set up EU warehouses, but prices could increase as the current system of tax avoidance gets shut down.

The proposals still need approval from EU member states, but the momentum is building. After years of watching cheap, potentially unsafe products flood European markets while legitimate businesses pay full taxes, regulators are finally fighting back.

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Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

Partnership Manager & E-commerce Content Writer with 10+ years of international experience. Former Groupon Team Lead. Connects European companies with Slovak and Czech markets through partnerships and content marketing.

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