3 min. reading

Forecasting Affiliate Marketing: Top Trends to Watch

The affiliate marketing in 2024 has been a rollercoaster ride since COVID shook things up and things have changed ever since.

Forecasting Affiliate Marketing: Top Trends to Watch
Source: Depositphotos

Luke Atherton, Head of Affiliates at Visualsoft, shared on Newdigitalage the top six predictions for the future of affiliate marketing. From emerging technologies to shifting strategies, these insights offer a glimpse into the trends shaping the industry. Let’s dive into what Atherton sees on the horizon:

Efficiency is the name of the game. With budgets tighter than a drum, marketers are scrambling to make every penny count. It’s all about ROI. This might mean getting creative.

An interesting point to note – brand-to-brand partnerships are heating up. Imagine Spotify and Ticketmaster joining forces, or GoPro and Red Bull teaming up. It’s not just for the big boys anymore; smaller players are getting in on the action too. It’s all about finding that sweet spot where your audience overlaps.

Speaking of audiences, let’s talk social proof. You know, that warm fuzzy feeling customers get when they see others raving about your brand? Yeah, that’s becoming a big deal in affiliate marketing land at the moment. It’s not just about slapping a few reviews on your site anymore. We’re talking influencers, partnerships, the whole shebang.

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Now, hold onto your hats because AI is about to shake things up. It’s not just a buzzword anymore; it’s getting down and dirty with data analytics and partner CRM. Imagine all that number crunching happening in the blink of an eye, freeing up your team to dream up the next big campaign. But it’s not all smooth sailing – there’s a whole mess of regulatory stuff to navigate.

Cross-device tracking is finally getting its moment in the sun. It’s been around for a while, but 2024 is the year it becomes the norm. No more losing customers as they hop from their phone to their laptop!

Affiliate marketing is becoming the go-to for businesses looking to juice up their revenue streams post-COVID. It’s not just a side gig anymore; we’re talking serious budget allocations. The big players have been in on this secret for a while, but now everyone’s catching on.

Lastly, let’s not forget about those AI assistant tools popping up like daisies. Navigating this tech maze is going to be a real head-scratcher for marketers well into 2025.

Affiliate marketing is a whole new ballgame. It’s adapting, growing, and ready to take on whatever curveballs come its way. Whether you’re a seasoned pro or just dipping your toes in, one thing’s for sure – affiliate marketing is here to stay, and it’s shaping up to be one heck of a ride.

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