France Wants Google to Remove Shein and Temu from Search

Trade Minister Véronique Louwagie sent a letter this week to Justice Commissioner Michael McGrath requesting enhanced powers against platforms like Shein and Temu. According to Le Figaro, which obtained a copy of the letter, this represents the toughest approach any member state has proposed so far.

Security risks are growing

Chinese platforms systematically ignore safety regulations and create unfair competition. The minister highlighted “growing risks to the protection of economic interests and consumer safety.”

Removal from Google would represent a fatal blow to these companies. The majority share of their visitors comes through search engines. However, French consumers might pay more when they stop finding cheap products in search results.

Brussels is already acting

The European Union has been monitoring Chinese e-commerce platforms for some time. Parliament approved a package of measures in summer to limit dangerous products:

• Elimination of customs exemption for parcels under 150 euros
• New 2-euro fee for every parcel from outside the EU
• Tightened controls on imported goods

Louwagie called her proposal “necessary and urgent,” stating “we must act quickly.” The European Commission has not yet responded to the French letter.

Market impact

Le Figaro analysis suggests harsh sanctions could increase prices for European consumers accustomed to extremely low Asian prices. On the other hand, it could strengthen the position of European e-shops.

Based on Ecommercenews.eu reporting