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Conference Overview
Global Check-in 2025 addresses the growing need for practical guidance in cross-border e-commerce expansion. As European markets continue to evolve and new opportunities emerge in underexplored regions, Polish businesses require actionable strategies to compete effectively on international platforms.
Expert Speaker Lineup
The event will feature prominent figures from the Polish and European e-commerce ecosystem:
- Sinan Cem Şahin – Vice President of Trendyol, Turkey’s leading e-commerce platform
- Mergin Cahani – CEO of Gjirafa marketplace, representing Balkan market opportunities
- Cristian Movilă – President of the Romanian E-commerce Chamber
- Nikola Ilchev – Founder of Balkan E-commerce Summit
- Mihai Lupascu – Selection Growth Senior Director at Emag
- Additional speakers will represent Polish institutions, technology providers, and successful international expansion case studies.
Program Structure
Opening Session: Competitive Advantage in Global Markets
The conference opens with strategic discussions on building sustainable competitive advantages amid intensifying international competition. Topics will span from macro-level trade dynamics to specific cross-border sales challenges.
IDEAS Track: Technology and Strategy
This segment examines current best practices in cross-border e-commerce for 2025, including:
- Marketplace expansion strategies and platform selection
- AI implementation in international sales processes
- Marketing automation for cross-border operations
- Social selling techniques for international markets
MARKETS Track: Regional Opportunities
A comprehensive guide to emerging markets in Central and Eastern Europe, focusing on:
- Romania, Hungary, Bulgaria: Market entry strategies and local partnerships.
- Balkan Region: Multi-country expansion approaches.
- Turkey: Cross-cultural commerce and platform dynamics.
Value Proposition for Attendees
Global Check-in 2025 offers four key benefits for participating businesses:
- Access to Decision-Makers: Direct networking opportunities with business leaders, government officials, and heads of export-promoting institutions who influence Poland’s export policy and e-commerce development.
- Practical Implementation: Evidence-based strategies from active practitioners in cross-border e-commerce, designed for immediate post-conference implementation.
- Ongoing Support Network: Networking with the cross-border.pl project experts, providing continued access to knowledge, services and B2B partnerships beyond the event.
- Data-Driven Insights: Market analysis backed by case studies and performance data, enabling informed decisions about expansion targets and resource allocation.
Event Details and Registration
Date: October 1, 2025
Location: ADN Conference Center, Warsaw
Organizer: Polish Chamber of Commerce
Tickets: Available HERE
For Full Program: Visit this site
Partners of the event: Amazon, GS1 Poland, Emag, PayU, Romania Express Courier & Logistics, IdoSell, Paxy
The Polish Chamber of Commerce positions this event as part of its broader mission to support effective international expansion for Polish businesses, combining inspirational content with practical business development tools. The main project related to promoting the e-exports among Polish SMEs is platform cross-border.pl
For tickets and additional information, visit the official conference website.
