GPeC SUMMIT Brings 800+ E-commerce Leaders in Bucharest

Key Facts And Event Overview

Now in its 21st edition, GPeC SUMMIT will take place at the National Theatre in Bucharest. The agenda focuses on practical insights for growing online businesses and improving marketing performance.

Core topics include:

• conversion rate optimisation in e-commerce
• performance marketing and social media
• brand building
• reducing cart abandonment

International Speakers And Actionable Insights

Four international experts headline the event:

• Michael Aagaard will explain how to identify and remove friction points that hurt conversions
• Lauren Petrullo brings a results-driven perspective on PPC and social media
• Hrabren Lindfors will share strategies behind building strong brands through content
• Alun Lucas focuses on why users abandon checkout and how to fix it

They will be joined by leading Romanian professionals from tech and e-commerce companies.

Expo And Networking Opportunities

Alongside the conference, GPeC Expo connects service providers with online retailers. Exhibition spaces start at EUR 499, with availability limited and a booking deadline of May 15, 2026.

The day concludes with the Networking Soirée, an exclusive event gathering around 200 senior industry professionals.



Why It Matters For European E-Commerce

Across Europe, e-commerce businesses are dealing with higher acquisition costs, tougher competition, and growing pressure to prove marketing results. What worked a year ago often no longer delivers the same performance.

This is where events like the GPeC SUMMIT become useful. Instead of theory, they focus on real examples – what is actually improving conversion rates, where brands are losing customers in the checkout, or how companies are getting more out of paid channels.

For businesses in Central and Eastern Europe, this is especially relevant. Many face the same constraints as Western markets but with smaller budgets and teams, so practical, tested approaches can make a visible difference quickly.

Register for GPeC SUMMIT May!