Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Ελληνικά 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Irish 
Italiano 
Lietuvių 
Latviešu 
Moldovenesc 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
Picture this: 215 million people, and they’re topping the charts for digital engagement. It’s like the whole country decided to go online overnight!
The report looked at a bunch of countries, including some big players in Europe. We’re talking the UK, France, Germany, Italy, the Netherlands, Spain – the whole gang.
Now, you’d think these tech-savvy Europeans would be leading the pack, right? Wrong! Brazil‘s out there doing 12 digital activities a day on average. The UK, sitting pretty in the middle, is only at 9.2. And Japan’s bringing up the rear with just 4.2.
Source: PYMNTS Intelligence
It’s not just about how often they’re online, though. It’s what they’re doing. Streaming videos, mobile banking, gaming – you name it. Brazilians are going crazy for online and digital marketing – they’re all in!
But don’t count Europe out just yet. French Gen Z-ers are giving everyone a run for their money with nearly 15.5 activities a day. That’s even more than the Brazilians!
Total Digital Activity Days per Month: A Comparison Across Countries and Generations
Source: PYMNTS Intelligence
It’s fascinating to see how different countries are embracing the digital world. Brazil’s leading the charge, but Europe’s not far behind. And who knows? Maybe next year we’ll see Italy or Spain giving Brazil a run for its money.
One thing’s for sure – the digital landscape is changing fast, and it’s not just the usual suspects leading the way anymore. It’s a brave new digital world out there, and Brazil’s showing us all how it’s done!
