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How the Land of Football is Outscoring Europe in the Online Game

Have you heard about the digital online marketing revolution happening in Brazil? This new report just came out, "How the World Does Digital," and it's got everyone talking. Brazil's not just about carnival and football anymore - they're killing it in the digital game!

How the Land of Football is Outscoring Europe in the Online Game
Source: Depositphotos

Picture this: 215 million people, and they’re topping the charts for digital engagement. It’s like the whole country decided to go online overnight!

The report looked at a bunch of countries, including some big players in Europe. We’re talking the UK, France, Germany, Italy, the Netherlands, Spain – the whole gang.

Now, you’d think these tech-savvy Europeans would be leading the pack, right? Wrong! Brazil‘s out there doing 12 digital activities a day on average. The UK, sitting pretty in the middle, is only at 9.2. And Japan’s bringing up the rear with just 4.2.

Source: PYMNTS Intelligence

It’s not just about how often they’re online, though. It’s what they’re doing. Streaming videos, mobile banking, gaming – you name it. Brazilians are going crazy for online and digital marketing – they’re all in!

But don’t count Europe out just yet. French Gen Z-ers are giving everyone a run for their money with nearly 15.5 activities a day. That’s even more than the Brazilians!

Total Digital Activity Days per Month: A Comparison Across Countries and Generations

Source: PYMNTS Intelligence

It’s fascinating to see how different countries are embracing the digital world. Brazil’s leading the charge, but Europe’s not far behind. And who knows? Maybe next year we’ll see Italy or Spain giving Brazil a run for its money.

One thing’s for sure – the digital landscape is changing fast, and it’s not just the usual suspects leading the way anymore. It’s a brave new digital world out there, and Brazil’s showing us all how it’s done!

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