How to Create a Carousel Post on LinkedIn

LinkedIn has transformed over recent years from a digital resume into a full-fledged business network where brands are built, business opportunities are generated, and clients are acquired. However, competition for attention is increasingly fierce. That’s precisely why it pays to monitor which formats the algorithm favors. Currently, these include not only videos but also carousel posts, which can not only capture but also keep audiences engaged with your content longer than classic text or a single image.

Why Carousel Specifically?

• Longer time on post – users must click through multiple slides, meaning higher engagement.
• Better readability – complex topics can be broken down into clear visual blocks.
• Higher visibility – the algorithm rewards content where people stay longer.
• Space for storytelling – carousel allows you to guide the audience step by step, similar to a presentation.

Just as Instagram began strongly promoting video some time ago, LinkedIn today is pushing carousel posts.

They can effectively hold people’s attention. In practice, this works by having a person go through a series of slides instead of one single view – and each additional click means more time spent with your content. This is exactly the signal the algorithm rewards.

Therefore, it makes sense to learn how to work with this format and use it to your advantage.

How to Create a Carousel on LinkedIn – Step by Step

1. Prepare your content

Break down the topic into individual points. Each slide should have one clear idea or tip. Less is more.

2. Optimize your post text

• Use the first sentence as a hook. It must compel people to click through.
• Add a call to action at the end: comment, share, or ask a question.
• Using hashtags can be helpful for content organization. Using them in posts is more like an orientation label or content direction, not a tool for hacking the algorithm. In practice, this means that 3-5 thoughtful hashtags (a combination of general and specific) looks professional and gives readers a signal about what the topic is about. But you can’t expect hashtags alone to bring dramatically higher reach.

3. Create visuals

To create a carousel on LinkedIn, you need to upload a document in PDF format. Each page of this PDF will then display as a separate slide that audiences can browse through.

It works best if you prepare them in square format 1080 × 1080 px, or alternatively in vertical 1080 × 1350 px, which fills more of the mobile screen.

The design should be consistent with your visual identity – clean, readable, and understandable even on a small display.

Each slide should carry one main idea, supported by simple graphics or short text. This keeps content clear and readers naturally continue to the next slide.

4. Upload it to LinkedIn

• Click on Create post.
• Select the Document option.
• Upload your prepared PDF file.
• Add a description – a compelling headline that clearly states what the reader will gain.

Don’t Forget to Measure Results

Track how many people went through the entire carousel. LinkedIn shows view counts and interactions – compare them with your regular posts.

When measuring performance, don’t just look at view counts. It’s important to track:

• Follow-through to the end – How many people went through all slides? If most stop at the second or third, it’s a signal that the content isn’t engaging enough or is too long.
• Interactions – likes, comments, and shares show you whether the carousel sparked reaction and discussion.
• CTR on links – if you have a link in the post (for example, to a blog or webinar), track how many people clicked on it.
• Comparison with other formats – only when you put a classic text post, image, and carousel side by side will you see whether this format actually brings you higher engagement or just a different type of interactions.

From this data, you can set your own benchmarks – for example, that a carousel should bring at least double the click-throughs compared to an average post. Only then will you know if it’s worth investing more time and energy into this format.

Carousel isn’t just a visual supplement. It’s a content format that allows you to tell a story, show know-how, or explain a complex process step by step. And that’s exactly what professionals on LinkedIn want: valuable content that can be quickly understood and applied.