2 min. reading

Hungary Just Shocked the Retail World With This Payment Rule

Hungary has passed a law that will go into effect on July 1, 2025, that says stores must let customers pay with cash. The law says that people must be able to pay with cash in person at stores, by cash on delivery, or by putting money into an account.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Hungary Just Shocked the Retail World With This Payment Rule
Source: Canva Pro License

What’s Required

Retailers must provide cash payment options, including:

  • In-store payments at point of sale
  • Cash on delivery services
  • ATM deposits or account deposits
  • Yellow check payments

Exceptions apply to online subscriptions, cross-border e-sales, and fully automated stores.

Industry Concerns

The National Trade Association’s OKSZ has criticised the law, warning it imposes unrealistic obligations on certain business types.

Key issues identified:

  • Self-service stores face operational difficulties
  • Parcel lockers require costly modifications
  • Vending machines need security upgrades
  • High conversion costs for existing cashless operations
  • Potential service disruptions

The association argues the regulation overlooks the trend toward electronic payments and may cause challenges for smaller businesses.

Impact on Retail

The amendment goes against the broader European trend toward digital payments. While it ensures customers who prefer cash aren’t excluded from purchases, it creates compliance requirements for businesses that have moved to cashless operations.

Retailers must implement compliant payment systems by the July deadline.

E-commerce Challenges

Hungarian-based online retailers face particularly complex implementation hurdles, while international sellers benefit from the cross-border exemption. Local e-commerce businesses must now integrate cash-on-delivery services and account deposit systems into their platforms, potentially slowing checkout processes and increasing customer service demands.

The law effectively forces domestic digital-native companies to maintain dual payment infrastructures, creating a competitive disadvantage against foreign competitors who can continue operating cashless-only in the Hungarian market.

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Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Freelance Digital Marketing Specialist at Ecommerce Bridge with nearly a decade of experience in digital marketing, where I’ve specialised in managing international teams and building strategic partnerships. As former International Team Lead at Groupon, I managed teams across various European countries, handled KPI achievement, and worked daily with agencies in English. These days, I focus on content strategy, link building, and coordinating with international agencies in e-commerce expansion. What truly fulfils me is working with people and seeing everyone happy and satisfied with the results. I’m passionate about researching and writing about the latest trends in e-commerce and digital marketing, bringing fresh insights and industry news to our readers. I hold a Master’s degree in Mass Media Studies and completed international courses in London and Bristol.

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