Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
The Scale of 3 Billion Users
According to Social Media Today, the significance of this number is difficult to overstate. Three billion users equates to more than a third of all people in existence logging into the app each month. When factoring in that none of Meta’s apps are available in China, the world’s second-most populous nation, and many regions still lack internet access, Social Media Today notes that it’s likely more than half of all people who can access Instagram do so regularly.
Source: Socialmediatoday.com
App Reorganization Around Growth Drivers
In his Instagram announcement, Mosseri revealed that messaging, Reels, and recommendations have driven most of Instagram’s recent growth.
Based on this success, he stated that the company plans to reorganize the app around these three features over the next few months.
New Algorithm Customization Features
As Mosseri mentioned in his post, Instagram will soon start testing a feature that allows users to tune their algorithm by adding and removing topics based on their interests, starting with Reels. When users tap on the adjustment icon, they’ll see a listing of topics that the Reels algorithm thinks they like. Users will then be able to remove topics, add others, and exclude specific content they don’t want to see.
Reels will highlight the topics users like seeing with new tags in-stream. This feature aims to give users more direct input into their content experience. Few people may actually use it since most users are now accustomed to algorithms doing the work without manual intervention.
UI Changes for Easier Navigation
Social Media Today also reported that Instagram is testing UI changes to the lower bar icons, hoping to make it easier for users to switch between the Home feed, Reels and DMs from the main app screen.
Commitment to Creativity
Despite the platform’s evolution over the years, Mosseri emphasized in his announcement that Instagram wants to continue standing for creativity in everything they do. He expressed excitement about future developments and thanked users for being part of the journey.
What This Means for E-commerce
With 3 billion monthly active users – representing more than a third of all people on Earth who log into the app each month – Instagram remains a massive opportunity for e-commerce brands to reach consumers worldwide.
