Instagram Update: Changes to Video Quality and Logo Rules for Businesses

Video Quality Adjustment Based on Engagement

There’s hardly any doubt that video format is growing in popularity among users. At the same time, terms of use and their support frequently change. The latest news from Instagram indicates that video quality on the platform dynamically changes according to the level of engagement (likes, comments, shares) a video receives.  Videos with high engagement levels will continue to remain in the highest quality.

However, the approach is changing for content that loses viewership over time. These videos may be displayed in lower resolution. The goal is to efficiently manage resources and adjust quality according to the popularity the post has achieved. If a video becomes temporarily buried in “digital dust” but later begins to gain active viewership again, Instagram will automatically restore its quality.

In his video, Mosseri explained why some older videos are in lower quality: “Smaller creators haven’t had sufficient reach on Instagram in the past, and we want to change that. That’s why we’re making certain changes to how we evaluate recommendations to give smaller creators a better chance to succeed.”

These adjustments may affect how users perceive products, so it’s important for e-commerce professionals to ensure their content receives sufficient attention immediately after publishing. Mosseri also added that users with slower internet connections will see videos in lower quality to enable faster loading times.

Using Custom Logos in Reels Videos

Mosseri also addressed questions about the reach of videos with logos or watermarks. His statement indicates that Instagram won’t limit the reach of videos containing your own logo. The issue lies with logos from other applications, such as TikTok, which Instagram restricts in recommendations.

However, if a video contains your brand or company logo, you needn’t worry about reduced reach.

What Does This Mean for E-commerce Brands?

For success on Instagram, it’s crucial to gain initial engagement to keep videos in the highest quality, which improves their visual impact on potential customers. It’s also safe to add your own logo to videos without concerns about reach, which is an ideal opportunity for building brand identity directly in your content.

These changes can help improve product presentation, while Instagram adjusts video quality to provide the best viewing experience for audiences.