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Why Now
European retailers and manufacturers are facing a massive influx of cheap parcels that bypass customs duties due to their low value. Whilst European businesses pay taxes and comply with strict regulations, Asian competitors enter the market virtually duty-free.
Platforms like Temu, Shein and AliExpress deliver millions of parcels to Europe, below the threshold that triggers customs procedures. This asymmetry creates an uneven playing field.
What Changes in 2026
If the EU accepts the Italian proposal, all parcels from outside the union would be subject to a new levy two years earlier than planned. Giorgetti’s argument emphasises the need to protect the European market from an uncontrolled influx of products that haven’t undergone standard checks.
For e-commerce sellers in Europe, earlier introduction of the levy could mean more level conditions.
What This Means For The Market
An earlier deadline would give European firms a competitive advantage and force sellers from outside the EU to either raise prices or rethink their pricing strategy. The question remains whether other EU countries will support the Italian proposal.
