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How the purchase works
JD.com set up a German company called JINGDONG Holding Germany to handle the buy. The biggest current owner, Convergenta, agreed to sell some shares but will keep 25.35% and stay involved as a partner.
Various CECONOMY owners already promised to sell 31.7% of their shares to JD.com. This gives the Chinese company majority control before they even start the formal takeover process.
Regulators still need to approve the deal. JD.com thinks everything will finish in early 2026.
What JD.com gains
CECONOMY runs MediaMarkt and Saturn, two major electronics retail brands in Europe. These stores sell both online and in physical locations across the continent.
JD.com’s boss Sandy Xu said they want to create Europe’s best electronics shopping platform. The Chinese company will bring its delivery systems and technology to make CECONOMY stronger.
CECONOMY will keep running as a separate European company. JD.com promised not to cut jobs or close stores.
Why JD.com wants European stores
The purchase gives JD.com instant access to established European customers and stores. JD.com built its success on fast delivery and smart supply systems in China.
CECONOMY’s boss Dr. Kai-Ulrich Deissner said JD.com’s retail, logistics, and technology capabilities will help accelerate the company’s growth trajectory and exceed current strategic goals.
What this means for European shopping
JD.com plans to strengthen CECONOMY’s capabilities while applying advanced technology to accelerate the company’s transformation. The goal is to grow CECONOMY’s platform across Europe and create value for customers, employees, investors and local communities.
CECONOMY will remain a standalone business in Europe with independent technology systems. The company promises no changes to workforce, employee agreements or store locations.
Money and approvals needed
JD.com will fund the purchase through acquisition loans and existing cash reserves. The company didn’t disclose the total transaction value in Tuesday’s announcement.
The deal requires approvals including merger control, foreign direct investment and foreign subsidies clearances. Germany’s Federal Financial Supervisory Authority must approve before proceeding, so JD.com will publish detailed offer documents online following official approval. The takeover doesn’t require a minimum acceptance rate since majority control is already secured.
The transaction is expected to close in the first half of 2026, subject to completing all regulatory requirements.
Based on JD.com company announcement
