Practical Attendee Guide for Balkan Ecommerce Summit Next Week

Event Highlights

• 4,000+ attendees from over 20 countries, including the US and India
• Over 200 businesses exhibiting innovative ideas at the fair
• World-famous speakers sharing expertise across four stages
• Improved networking possibilities via mobile app and designated areas
• Special Balkan party with live music ending the first day for Full Experience ticket holders only.

Global Expertise

The summit features an outstanding roster of worldwide e-commerce pioneers:

• Jeff Hoffman – Globally recognized entrepreneur, co-founder of Booking.com and chairman of the Global Entrepreneurship Network board
• Pascal Brochier – Former CEO of Electronic Arts and manager of several leading e-commerce companies
• Ahmed Hassan – Former digitalization leader at Colgate-Palmolive, currently a partner at CEO Coaching International
• David Henzel – Serial entrepreneur and founder of UpCoach
• Martin Greif – Business consultant and founder of SiteTuners.com
• Ken Kralick – CEO of QualiBooth and former Vice President of e-commerce at Moët Hennessy, with previous leadership roles at PUMA Group

“Balkan E-commerce Summit is not just an event; it offers an incomparable experience for all entrepreneurs and e-commerce professionals.”
— Nikola Ilchev, Founder of Balkan E-commerce Summit and E-commerce Academy

Key Topics and Sessions

Attendees will gain practical insights across multiple sectors:

• AI & Digital Transformation
• Ecommerce Growth & Cross-Border Strategies
• Marketing & Branding
• Payments & Logistics
• Regulatory Compliance
• Mobile Commerce & Tech Innovation

Attendee Guide for Balkan Ecommerce Summit 2025

Daily Schedule Breakdown DAY 1–April 29

Registration: Opens at 09:00 (Have your Paysera e‑ticket with QR code ready for on‑site scanning)
Expo Hall & FedEx Networking Area: 10:00 opening
Sessions: Run on until about 18:00
Balkan Party: Starts at 19:30 (Full Experience ticket holders only, badge required)

DAY TWO—April 30

Re-registration: Starts at 09:00 (bring the same badge)
First Keynote: Main Stage only (no expo on Day 2), starts at 10:00
Area for FedEx Networking: Stays available all day

Advice for Attendees

• For agenda specifics, partner information, and meeting planning, install the event app.
• Plan your expo tour; Day 1 only has booths open.
• Look for app invites in your email; check your spam folder if required.
• Upgrade possibilities at the INFORMATION desk on April 29

“I find Balkan E-commerce Summit to be one of the best European events for e-commerce professionals, as it brings together leading thinkers and professionals from across the region.”
— Marcel Majsan, President of Hrvatska E-commerce Association

Ticket Information

With the early bird deadline now passed, regular tickets are available:

• Standard ticket: €109
• Full Experience package: €199

EXCLUSIVE DISCOUNT: Use code ecommercebridge15 for an additional 15% off your ticket purchase!

Don’t miss this opportunity to connect with industry leaders and discover the latest trends in ecommerce. For more information and to secure your spot, visit balkanecommerce.com

Ecommerce Bridge is happy to be a media partner of the Balkan Ecommerce Summit 2025.