LinkedIn Introduces New Post Analytics. Discover Which Posts Bring New Followers and Clicks to Your Website

What the New LinkedIn Post Analytics Bring

The new analytics are available by clicking on “View analytics” for a specific post. The data is divided into two categories:

• Profile activity: shows how many people viewed your profile or began following your account after seeing the post.
• Link engagement: tracks clicks on custom CTA buttons, such as Visit website or Subscribe to newsletter – however, this option is only available to premium account users who have added these links to their profile.

This innovation helps users connect content with specific audience actions that have real professional value – whether it’s network growth, interest in collaboration, or generating traffic to external platforms.

Official LinkedIn Statement

As Gyanda Sachdeva, LinkedIn’s Vice President of Product Management, stated in the announcement:

“These new signals show how your content sparks interest, helps make your profile more visible, and drives people to action. Monitor how profile visits and new followers change when you publish content regularly. Gradually you’ll see what resonates most in your network and helps you achieve your goals on LinkedIn.”

For profiles focused on building reputation and visibility on LinkedIn, the data is a practical tool for adjusting content to deliver real results – whether in the form of interactions or conversions. For example, if a post about a new product range causes a significant increase in website traffic, it’s a clear signal that this type of content should be part of regular communication.

Who Are LinkedIn’s New Analytics For?

For marketers, freelancers, and e-commerce owners, LinkedIn is becoming an increasingly important platform for building credibility and gaining business contacts. The new metrics allow the identification of which content actually leads to action – not just passive likes. The change enables more precise evaluation of return on investment in content and more targeted planning.

If you’re serious about your brand or professional profile on LinkedIn, the new analytics are an excellent opportunity to take your presence on this network further. Monitor not only who likes your content but especially who takes action – visits your profile, begins following you, or clicks on your links.

Practical Applications for E-commerce

Tracking Real Value of LinkedIn Marketing

For e-shop owners, LinkedIn’s new analytics represent a breakthrough opportunity to measure the actual value of their presence on this platform. Whilst previously you could only see likes and comments, you can now track which posts actually bring potential customers to your website.

Identifying Most Effective Content

Using the new “Link engagement” metric, you can precisely determine which types of posts lead to the highest number of clicks to your e-shop. For example:

• Posts about new products vs. educational content
• Behind-the-scenes videos vs. product photography
• Personal stories vs. professional advice

Marketing Cost Optimisation

LinkedIn marketing requires time and often financial investment. The new analytics allow you to:

• Identify the most cost-effective type of content
• Determine the best time to publish for optimal results
• Decide whether to invest in LinkedIn Premium for access to advanced metrics

Building B2B Relationships

If you also sell products to other businesses, profile visits and new follower metrics will show you which posts attract attention from potential business partners. You can thus focus content on building credibility in the B2B segment.

LinkedIn Analytics Comparison: Before vs. After

Metric Category	Old Analytics	New Analytics	Benefit for E-commerce
Engagement	Likes, comments, shares	Same + profile visits triggered	See which content drives genuine interest
Growth Tracking	Total follower count	Followers gained per post	Identify content that attracts your target audience
Post-level Conversion	Basic click metrics	Link clicks to custom CTAs*	Direct measurement of traffic to your website/shop
Content Strategy	Engagement-based decisions	Engagement + action-based decisions	Optimise content mix for maximum ROI
Audience Insights	General demographics	Post-specific actions	Understand what motivates your customers to act

*Available only for LinkedIn Premium subscribers

How to Use LinkedIn Analytics for E-commerce

1. Content Testing Strategy

• Test different product presentation styles
• Compare educational vs. promotional content performance
• Measure storytelling vs. direct selling approaches

2. Customer Journey Mapping

• Track which posts drive profile visits (awareness stage)
• Monitor follower growth from specific content (consideration stage)
• Measure link clicks to your shop (purchase intent stage)

3. ROI Measurement

• Calculate cost per click from LinkedIn to your website
• Measure conversion rates from LinkedIn traffic
• Determine customer lifetime value from LinkedIn-acquired customers

Frequently Asked Question