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LinkedIn Updates Link Previews in Organic Posts With Smaller Images

LinkedIn's small thumbnails are no accident. Eventually, all organic posts will include a smaller image - the larger ones we're used to will be reserved for sponsored posts.

LinkedIn Updates Link Previews in Organic Posts With Smaller Images
Source: Depositphotos

LinkedIn’s rationale for the change is to encourage users to stay on the platform and engage more with native content such as LinkedIn articles and direct updates. It also promises to increase interest in sponsored posts.

“We are always looking for new ways to help our members make meaningful connections and create opportunities. LinkedIn’s goal is to create a channel that helps members feel connected to their professional network and stay up-to-date on work and career-related topics,” the platform said.

If you’re actively using LinkedIn or managing company profiles, it’s time to rethink your strategy. If you want to maintain engagement, consider focusing more on creating native content. This could include creating more LinkedIn articles or finding ways to communicate your message directly within the post without relying heavily on external links.

Ultimately, while the intent of LinkedIn’s update is to increase user engagement on the platform, it does present new challenges for those who use LinkedIn for professional networking and content sharing. It’s a reminder of the ever-evolving nature of social media platforms and the need to adapt strategies to maintain visibility and engagement.

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