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What Exactly LinkedIn Is Collecting
The platform will process details from your profile and all public content you’ve ever published on LinkedIn – articles, posts, comments. Private messages remain off-limits, but everything else is fair game.
LinkedIn justifies this through “legitimate interest” – a legal term which in practice means they don’t need your direct consent. Being on the platform is enough.
Why E-commerce Firms Should Care
For B2B e-commerce entrepreneurs, LinkedIn is a crucial platform for networking and lead generation. The problem? Many of you regularly share:
- Case studies and campaign results
- Strategies and business insights
- Product news before official launches
- Commentary on markets and competitors
All of this can now end up as training material for AI that your competitors will be using too.
How to Opt Out (Specific Steps)
Opting out is possible, but LinkedIn won’t offer it automatically. You need to go to a specific settings page.
There you’ll find a toggle that allows you to prohibit the use of your data for AI training. Important: if you do nothing, LinkedIn has automatic approval.
What Else Is Changing
LinkedIn is simultaneously updating its Terms of Service and Privacy Policy. The most important changes:
- Extended data sharing with Microsoft (LinkedIn’s parent company) for their advertising services
- Explicit ban on deepfake videos and false identities
- Clearer rules for appeals against platform decisions
The key takeaway for business owners: it’s time to reassess what and where you share on the platform – because once your content is used for AI training, there’s no taking it back.
