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New Choice During Page Creation
App researcher Radu Oncescu was first to spot the change. Screenshots show a streamlined process where Facebook offers users a direct choice: “Company” or “Creator” profile.
Previously, the page creation process focused mainly on business pages. Professional accounts for creators existed in a separate workflow.
Now Meta combines both options into one process to ensure pages are more accurately categorized within the app.
Source: Radu Oncescu via Threads (@oncescuradu)
Where It Gets Unclear
Some cases remain ambiguous. Is an author a creator or a company? Are professional pages only for web-based creators or for all creators? And how does this relate to artists?
According to Social Media Today, there are no definitive answers to these questions. However, the approach is simpler than before and should lead to more creators getting into the right category and gaining access to tools specific to their needs.
Why Meta Distinguishes Between Categories
Meta is looking for ways to improve categorisation of different entities in the app. In November 2024, the company removed the option to have public followers on personal profiles – another step towards ensuring each page and business has the right account type.
The right account makes a big difference – both in terms of tools you can access and how Meta promotes your account. Meta needs creators and wants to show them they can build a stable, valuable presence in the app. The company seems less concerned about businesses and more focused on driving them towards purchasing ads. That’s why proper separation between these two categories matters.
Question for Brands
There is an interesting aspect: this could suggest that brands might be better off switching to creator profiles.
Perhaps if you have someone on your team who could be classified as a creator, that might be a more effective approach. However, the publication notes that if you start a professional page as a business, Meta would likely stamp that out pretty quickly.
Another Step in Streamlining
According to Meta, this is another update designed to streamline the page creation process and ensure proper categorisation in the app.
