Meta Makes Catalogue Product Videos Available To All Advertisers

This feature is now available to all advertisers, meaning that anyone using meta-platforms to advertise can add video to their catalogues at the level of individual products or SKUs (Stock Keeping Units). This is expected to enable better targeting and personalisation of ads using AI and automation.

The new Meta Advantage+ uses AI to deliver personalised videos tailored to users’ interests and behaviours. Short-form video helps brands increase engagement, captivate users and drive conversions.

The process of deploying a video is simple – just upload the item to a storage location such as Dropbox or Google Drive and add the URL to a catalogue file in Commerce Manager. You can then create campaigns using Advantage+ creative. For a better viewing experience, you may want to enable dynamic media for automatic cropping by format.