Mobile Commerce Takes 73% of Online Shopping

Mobile Takes Majority Share

Mobile commerce now represents 73% of all online shopping globally. Industry forecasts show mobile sales hitting $2.5 trillion by 2025, a jump of 21% from current levels.

The Middle East and North Africa region posted the biggest gains, with installs up 55% and sessions rising 21%. Latin America wasn’t far behind at 27% install growth. European and North American markets showed weaker performance, with the US actually declining.

Source: Adjust

Session times dropped slightly from 10.3 to 10.23 minutes on average. Market researchers say this indicates users are getting better at finding what they want and checking out quickly.

European shoppers spend the most time browsing at 11.33 minutes per session. Americans are fastest at 8.52 minutes.

Getting Customers Costs More

The price of acquiring new users went up across the board. Companies now pay $3.44 on average to get someone to install their app, compared to $3.04 last year.

Pure shopping apps are most expensive at $4.96 per new user. Marketplace platforms like Amazon cost less at $1.28 but keep users longer – 25% come back the next day.

Users in Latin America generate the highest revenue at $14 per person each month. The global average actually fell to $6 as more price-sensitive markets came online.

Companies Use More Ad Networks

E-commerce apps now work with 6.8 advertising partners on average, up from 6 last year. Marketplace apps use the most, at nearly 10 different networks to reach customers.

Payment Methods Evolving

Digital wallets will handle over 50% of online transactions by next year. Buy-now-pay-later services are growing fast too, expected to reach $687 billion in transaction volume by 2028.

The data shows mobile shopping is no longer optional for retailers. Companies that don’t adapt risk losing ground to competitors already capitalising on the shift to phones and tablets.