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Tools to Protect Creators and Brands
New tools on YouTube is introducing two key tools to protect creators. These build upon Content ID, which YouTube has been using since 2007. This tool was developed to address copyright issues and helps creators and rights holders manage their content on the platform. Since then, it has become a crucial tool for copyright protection and content monetisation on YouTube.
1. Synthetic voice identification technology allows creators to recognise and manage AI-generated content that simulates their voice.
2. The platform has also developed an AI-generated face detection tool. This will enable creators, actors, musicians, and other professionals to search for and monitor AI-generated versions of their faces. As a result, e-commerce brands and well-known personalities will be able to manage how their likeness is used on YouTube. The platform hopes this will better preserve brand identity and authenticity.
With the advent of AI, it’s necessary to find new ways to protect one’s work and identity. This is good news for brands and celebrities alike, as the system is one step closer to ensuring safe use of YouTube for advertising.
Can YouTube Ensure Protection?
YouTube is increasing protection against unauthorised use of content, especially against third parties that may download content to train AI. The platform is committed to enforcing its terms of use to prevent third parties from misusing content without creators’ consent.
“This includes supporting our trust and safety operations, improving our recommendation systems, and developing new generative AI features like auto-dubbing. Looking ahead, we remain committed to ensuring that YouTube content used within Google or YouTube to develop our AI-powered tools is utilised responsibly,” the platform states.
YouTube is working on new options that will give creators more control over how third parties can use their content. For e-commerce brands, this means greater freedom in collaborating with AI platforms while protecting intellectual property.
This development is important not only for e-commerce but for all who want to use AI to support their business and protect their brands on platforms like YouTube. Artificial intelligence should not be a bogeyman, but a helper towards better creativity.
