2 min. reading

OpenAI Hits 1 Million Business Customers in Record Time

OpenAI announced that over one million companies are now actively paying for its platform - the fastest growth in B2B platform history. Customers include banks, retail chains, and pharmaceutical giants. Interestingly, the numbers are growing partly thanks to regular ChatGPT users.

Katarína Šimčíková Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
OpenAI Hits 1 Million Business Customers in Record Time
Source: ChatGPT

Consumers Drive Enterprise Sales

The company claims it has 800 million weekly ChatGPT users. When people already know the tool from home, companies adopt it faster – pilot projects are shorter, and employees don’t resist.

ChatGPT for Work currently has 7 million seats, which is a 40% increase in two months. The Enterprise version grew nine times year-over-year.

What Companies Actually Buy

OpenAI launched a tool called Company Knowledge that connects ChatGPT with Slack, SharePoint, or Google Drive. Another product, Codex, helps programmers write code – its usage increased tenfold since August. Cisco reportedly cut code review time in half.

For e-commerce, the integration with Shopify, Etsy, Walmart, and PayPal through the so-called Agentic Commerce Protocol is interesting. In practice, this means customers can shop directly through ChatGPT without redirecting to websites.

What’s the Actual Return

According to a Wharton study, 75% of companies report positive ROI from AI investment. Less than 5% report losses. Job portal Indeed saw a 20% increase in applications thanks to an AI feature. Retail chain Lowe’s put AI in 1,700 stores where it advises customers on projects.

Bar chart showing AI ROI by industry from Wharton study: Banking/Finance leads with 43% significantly positive ROI, followed by Tech/Telecom at 49%, while Retail shows most neutral results at 18%

Source: Wharton study

OpenAI is trying to convince companies that AI is no longer an experiment but a work tool. The question is whether it can maintain this growth pace – competition from Anthropic, Google, and Microsoft isn’t sleeping either.

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Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

Partnership Manager & E-commerce Content Writer with 10+ years of international experience. Former Groupon Team Lead. Connects European companies with Slovak and Czech markets through partnerships and content marketing.

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