Regional Market Analysis reveals the evolving state of the European Union’s digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.
European e-commerce marketplaces are transforming retail, according to data from review management platform Gominga. Over 2,700 products are sold every minute on Amazon alone, while 80% of Zalando’s massive traffic comes from mobile devices, showing how online shopping habits are rapidly evolving. The region’s top marketplaces are reshaping commerce, as consumers increasingly turn to digital […]
The European digital e-commerce sector remained resilient in 2023, growing by 3% as total B2C e-commerce turnover increased from €864 billion to €887 billion. However, this expansion masks significant challenges for the industry, according to a new report by E-commerce Europe and the Amsterdam University of Applied Sciences.
Temu, a marketplace that is growing quickly, has said that European businesses will be able to use its platform. This comes after the company added a local-to-local model earlier this year to go along with its current consignment model.
With widespread internet access and high-speed connectivity, online travel platforms have become the primary source for trip planning and booking.
The European Commission has expressed concerns regarding Meta’s new advertising model in the European Union. This model, known as “pay or consent,” offers users two options: either agree to receive personalized ads or pay a monthly fee of €12.99 to remove them.
UK marketplace OnBuy is launching in 8 new European markets, pushing its presence to 21 countries. The move comes after a 152% jump in quarterly sales and sharply rising traffic. According to EcommerceNews, the expansion reflects growing demand from both retailers and shoppers.
European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.
Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
