European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year – the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.
Affiliate marketing is often treated as a “classic” that many forgot in the rush for the latest shiny objects. However, looking at the data from early 2026, it is clear that after a period of overreliance on full ad automation and doing everything in-house, the Polish e-commerce sector is returning to its roots— albeit in […]
Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.
Today’s customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build […]
Global online sales totalled $499.6 billion in December 2025, slipping from November’s record high but still closing the year on a strong note. While growth slowed after peak holiday demand, several markets and product segments continued to expand, according to ECDB.
Global e-commerce is picking up speed again, and parcel volumes are rising with it. More than 121 billion B2C parcels are expected to be shipped in 2025, but this growth is far from evenly spread. Most shipments originate in just a few markets and are handled by a limited number of carriers. The data is […]
TikTok Shop will increase the commission it charges sellers in several European markets from January next year, ending the low introductory fees that accompanied the platform’s recent expansion in the region. An update published in TikTok Shop’s Seller Center confirms that, from 00:00 CET on 8 January 2026, the platform’s commission in Germany, Spain, France, […]
Global e-commerce pulled in $518.4 billion last month, up 12.2% from November 2024, according to data from ECDB. The numbers show China and the US fighting for the top spot, while South Korea barely moved the needle.
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