A few years ago, launching an online shop meant spending a month with a developer and dropping a few thousand dollars upfront. Today? You can have a working store up in an afternoon and it’ll cost you basically nothing to start. If you’ve been thinking about starting your own online business but the tech stuff […]
What does it take to build AI responsibly at a global platform? Our expert Marija Ristovska talked with Marina Angelovska from Booking.com to find out—covering everything from managing uncertainty to why your first AI project should start small and focused.
Pinterest is launching a major overhaul of its boards. Instead of simple image collections, they’re becoming tools that directly help you shop and bring your ideas to life. The updated boards with new tabs will start rolling out globally over the next few months, while some experimental features are currently limited to the US and […]
Imagine Google knowing your company better than your own employees do. It knows who founded it, where it’s based, what it sells, and how it connects to other brands. This isn’t science fiction—it’s the reality of brand entities. And if your company isn’t part of this system yet, you’re losing the most important game in […]
US impulse buying dropped from 30% to 26%, prompting Google to launch new AI advertising tools. The company responds to customers who now research products more thoroughly before purchasing instead of making spontaneous decisions.
If 2024 was the year Bulgarian businesses started waking up to workplace change, 2025 is the year they’re being forced to adapt, or get left behind. From e-commerce startups in Sofia to family-run logistics firms in Plovdiv, I’ve spent the last 8 years working behind the scenes in HR departments across the country. And here’s […]
The phrase “SEO is dead” resurfaces in the industry time and again, usually whenever a breakthrough technology emerges. But the reality is different: SEO isn’t dying—it’s evolving. Over the past two years, AI has become the catalyst of this transformation, fundamentally reshaping how people search for and consume information. So what lies ahead for SEO […]
Getting 5 great CVs instead of 100 average ones – that’s what proper recruitment setup can achieve, according to experienced talent hunter Zdenka Krejčiková. As Recruiter of the Year 2018, she’s seen what separates successful e-commerce companies from those still drowning in average applications.
What does it really take to build a business that works across 16 different countries? Beatrix Vojtekova, CMO, from GymBeam knows firsthand – she’s helped grow a Slovak startup into a €200M fitness brand. In this conversation, she shares the real stories behind international expansion – the wins, the mistakes, and the lessons that every […]
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