Less than 7 months after launch, TikTok Shop has climbed to 24th place among Germany’s biggest online retailers, according to NIQ Digital Purchases data. The platform, which combines videos with direct purchasing, has already been tried by 10.5% of all German online shoppers.
While businesses invest 90% of SEO budgets into Google, their customers are actually searching elsewhere. An analysis of 1.5 billion searches by agency Rise at Seven shows that Google now has just a 34.5% share of total search activity. The rest? YouTube, TikTok and Instagram.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
TikTok Shop released numbers showing the scale of fighting fraud in online commerce. The platform rejected over 70 million products before listing in the first six months of 2025 – that’s 40% more than the previous half-year. On top of that, they declined 1.4 million seller registration applications.
TikTok Shop is putting 750 thousand pounds into helping small British firms that can’t find enough customers. The money goes into support packages for local producers trying to grow their reach.
True Loyalty fell from 34% to 29%. The new Customer Loyalty Index 2025 from SAP Emarsys shows a shift: consumers stay loyal only as long as a product rides a viral trend.
Social network TikTok has introduced Travel Ads – a new advertising format created specifically for the travel industry. This is the platform’s first ad format designed from the ground up for a single sector.
On November 4th, 2025, Skopje will once again become the center of e-commerce in the Balkans. Organized by the Macedonian E-Commerce Association (MECA), the 8th Regional E-Commerce Conference will be held at the National Opera and Ballet. This event represents the largest and most influential conference of its kind in the region, which for eight […]
Chinese platform announces growth from 175 million users in one year and economic contribution of €4.8 billion. Small businesses created over 51,000 jobs through TikTok advertising and sales. TikTok surpassed 200 million monthly users in Europe, representing nearly one-third of the continent’s population. The platform recorded significant growth from last year’s 175 million active users […]
Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
