Lead Ads are a popular tool for collecting contacts within Facebook or Instagram. They allow users to leave their contact details directly in the advert via a form, without clicking through to a website. For brands, it’s a straightforward way to generate leads for newsletters, offers or consultations. In its new rules, Meta clearly establishes […]
Meta is changing how users create a business presence on Facebook, reports Social Media Today. The new process offers a clear choice between a company page and a professional creator account. Until now, these were two separate workflows.
ChatGPT is no longer just a tool for finding information and inspiration. OpenAI has introduced Instant Checkout, the first step toward so-called agentic commerce, where artificial intelligence not only advises what to buy but can facilitate the entire purchase.
Meta is expanding the AI translation feature for Reels on Facebook and Instagram. This is a tool that automatically dubs videos into foreign languages and adjusts lip movements to make it appear as though the creator is speaking directly in the translation. For marketers and e-commerce businesses, this could mean an easier path to international […]
We’re spending more time watching videos on Meta platforms than ever before. Instagram saw over 20% year-on-year growth in time spent watching video, with Facebook recording the same pace in the US. Meta claims this is driven by its AI, which strategically serves content that keeps people engaged longer. This sends a clear message to […]
Meta, which owns platforms including Facebook, Instagram, and WhatsApp, has announced it will ban all political, electoral, and socially sensitive advertising across the EU from October 2025. The move responds to new European Union rules on political advertising transparency, which come into effect in October. According to Meta, these bring legal uncertainties and significant operational […]
Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.
Meta is expanding Opportunity Score – a metric that instantly reveals in Ads Manager how you can improve campaigns and reduce costs. This new AI-based metric is reaching more advertisers after testing. It provides a clear campaign score and specific suggestions for improvement.
Despite e-commerce growth, brick-and-mortar shops remain the dominant shopping channel in the USA. They are anticipated to produce more than $6.3 trillion in revenue by 2025. However, simply opening a shop is not enough to maintain their position. Developing a comprehensive omnichannel retail strategy has become essential for survival in today’s market. How can traditional […]
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