YouTube is introducing a number of new features aimed at increasing user engagement and streamlining content sharing that could benefit social media managers and indeed any e-tailer using video content in their marketing campaigns.
YouTube has expanded access to Create, a video-editing app that makes it easy to create short movies right on your phone.
Social media is starting to influence which sources generative AI platforms cite in their answers. The biggest jump comes from Reddit, whose share of AI citations grew by more than 73% between October 2025 and January 2026. The data comes from the Q1 2026 AI Citation Trends Report by Tinuiti and Profound, analysing citations across […]
AI and video will be the two defining forces in advertising next year, according to EMARKETER’s report Digital Advertising Trends to Watch in 2026. Published in December 2025 in collaboration with Nielsen, the analysis outlines how automation, connected TV, YouTube and video podcasts are reshaping media buying and campaign strategies. For e-commerce brands, the shift […]
Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement […]
When a pair of random numbers suddenly turns into a global inside joke among teenagers, it’s tempting to brush it off as just another internet oddity. Something fleeting. Something that doesn’t really matter. But trends like Six Seven usually say much more about how the youngest online audiences communicate than we’re willing to admit. And […]
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
TikTok Shop is putting 750 thousand pounds into helping small British firms that can’t find enough customers. The money goes into support packages for local producers trying to grow their reach.
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