Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
TikTok Shop is putting 750 thousand pounds into helping small British firms that can’t find enough customers. The money goes into support packages for local producers trying to grow their reach.
True Loyalty fell from 34% to 29%. The new Customer Loyalty Index 2025 from SAP Emarsys shows a shift: consumers stay loyal only as long as a product rides a viral trend.
Instagram continues to invest in video and its editing app Edits, which is designed for creating Reels. The latest updates bring features that can help brands and e-shops create more attractive content and work better with Instagram trends.
US impulse buying dropped from 30% to 26%, prompting Google to launch new AI advertising tools. The company responds to customers who now research products more thoroughly before purchasing instead of making spontaneous decisions.
Tinuiti, the largest independent digital agency in the US, has released its quarterly data on digital advertising development. The report is based on managed campaigns with total spending of more than $4 billion. While these are numbers from the American market, the trends it shows extend to Europe as well and they can be a […]
The phrase “SEO is dead” resurfaces in the industry time and again, usually whenever a breakthrough technology emerges. But the reality is different: SEO isn’t dying—it’s evolving. Over the past two years, AI has become the catalyst of this transformation, fundamentally reshaping how people search for and consume information. So what lies ahead for SEO […]
What was valid in e-commerce a few months ago is already outdated today. The 7th CRO Commerce conference (powered by Shipshape) on October 14, 2025 at Zagreb’s Mozaik Event Center will show you why artificial intelligence has become the make-or-break factor for online businesses – and how 500+ Croatian merchants are adapting to survive.
Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]
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