Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
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Українська 
Eesti 
Македонски 
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Suomi 
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Italiano 
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Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
The main change comes in the form of three new tabs you’ll see on each of your boards.
- “Make it yours” appears on fashion and home boards and recommends specific products you can buy.
- “More ideas” works for all other categories – from beauty to recipes to art – and suggests related content.
- In the “All saves” tab, you’ll find all your previously saved posts.
A New Era of Personalised Shopping
The company outlined in its official announcement a vision where boards stop being just collections and become active helpers.
“Boards are central to what makes Pinterest an inspirational experience for our users, so we’re investing in making them even better,” explains Vicky Gkiza, VP of Product Management. “Today’s updates make boards into a personal shopping assistant to help users move from admiring their dream styles or spaces to actively achieving them.”
Experimental Features for the US Market
In the US and Canada, Pinterest is testing “Styled for you” – dynamic collages created from fashion posts you’ve saved. You can mix and match different clothing pieces and accessories, create new outfits based on your personal taste, and shop them directly.
Another new feature is “Boards made for you” – personalised collections created through a combination of editorial work and tech-powered recommendations. These boards arrive directly in your feed and email inbox. They include current trends and weekly fashion inspiration with shopping options.
What This Means for Ecommerce
For online retailers, this is an interesting shift. Pinterest is moving from an image collection platform to a place where people actively shop. Integrating shopping features directly into boards means a shorter path from inspiration to purchase – exactly what sellers need.
The timing is notable. As we recently reported, Pinterest reached 578 million monthly users in Q2 2025, with Europe showing particularly strong growth at +34% year-over-year revenue increase. The platform is clearly betting on converting this growing user base into active shoppers.
The global rollout suggests Pinterest is betting big on this feature. For the European market, it could be an opportunity to better connect products with users who are already actively searching for and saving them.
