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Industry analysts predict a bright future for Polish e-commerce. By 2028, the market could reach a staggering PLN 192 billion (approximately EUR 44.6 billion), with an impressive annual growth rate of 8%. This trajectory is supported by several key factors:
- Evolving consumer behavior
- Technological advancements
- Heightened competition among retailers
The number of online shoppers in Poland has been steadily increasing. From 2020 to 2023, there was an average yearly rise of 5% in online purchases.
Additionally, the average transaction value grew from PLN 233 (EUR 54) in 2020 to PLN 304 (EUR 70) in 2023, indicating a maturing market and broader acceptance of online shopping across various product categories.
Emerging Trends
Two segments are particularly noteworthy in the Polish e-commerce landscape:
- M-commerce (Mobile Commerce): The convenience of shopping via mobile devices is gaining traction. Experts suggest that by 2028, m-commerce could account for over half of all e-commerce sales in Poland.
- E-grocery: While currently a small portion of the overall market, online grocery shopping shows significant growth potential. Major players are investing heavily in this area, and the rising popularity of meal kit services is expected to drive further expansion.
Source: Depositphotos
Technological Investments and Customer Experience
To stay competitive, Polish e-commerce businesses are prioritizing customer experience (CX) and technological innovation. A survey revealed that 80% of industry experts plan to increase investments in UX/UI design, process automation, and artificial intelligence in 2024.
Key areas of focus include:
- Personalization of product offerings
- Process automation
- Development of user-friendly mobile applications
- Enhanced tracking of consumer behavior
These investments are crucial for businesses to meet evolving customer expectations and maintain a competitive edge in the rapidly growing Polish e-commerce market.
As the sector continues to evolve, it’s clear that technology and customer-centric strategies will play pivotal roles in shaping the future of e-commerce in Poland.
