3 min. reading

Practical Advice For Advertising on Pinterest

Pinterest is becoming an increasingly popular digital marketing platform, especially for brands and businesses looking to visually inspire their customers. Pinterest ads offer several benefits that make the platform attractive to advertisers.

Andrej Sopka Andrej Sopka
Head of Digital
Practical Advice For Advertising on Pinterest
Source: Depositphotos

Let’s take a look together at some of the benefits that this social platform offers us.

High visual engagement: Pinterest is a visual platform where images and videos play a key role. This allows brands to create engaging and inspiring ads that drive high engagement rates.

User purchase intent: Pinterest users often use the platform to find inspiration for purchases, making it the perfect place to showcase products and services.

Long-term impact of ads: Ads on Pinterest have a longer lifespan because pins can be shared and repinned long after they were originally posted. For example, if a grocery e-shop posts a recipe pin, the user will save it and view it again and again.

Targeting Pinterest ads

Pinterest offers advanced targeting options to help advertisers reach the right audience. In addition to traditional targeting based on demographics and interests, you can also target keywords on Pinterest. This option allows advertisers to target specific phrases that users use when searching for inspiration.

To keep track of current trends and keywords that are popular with Pinterest users, you can visit Pinterest Trends. This tool gives you an overview of what’s popular right now and helps you better target keywords for individual campaigns.

Compared to Google Trends, Pinterest Trends shows trends earlier, so you can get a better idea of the start of the season, for example.

Source: Pinterest.com

Campaign creation

When creating campaigns on Pinterest Ads, it is important to ensure that there is enough variability in the ads. However, it’s not a good idea to mix video with static content in one subset. We recommend creating at least four different ads for a subset. In addition to testing your creative, you’ll get better results.

Roll out campaigns gradually

Campaigns on Pinterest are rolled out gradually. In our experience, we’ve found that some clients reach their target CRO (cost to revenue) in 4-6 weeks.

Short-term promotions

At first glance, it may seem that short-term (impulse) promotions such as Midsummer, Midsummer Day, Summer Sale, Night Shopping, etc. will not work on Pinterest. The ideal is to create a campaign where individual actions are pre-planned in sub-groups and at least one creative is running at all times.

If the campaign ends and you have nothing to promote, we recommend you come back to the campaign in the future and create a new subgroup. The campaign will already have data from previous campaigns and will therefore perform better than a new campaign.

Source: Depositphotos

Pinterest Account Advice

Pinterest Account Consulting isn’t just about increasing your ad credits. These experts have in-depth knowledge of the platform and will give you valuable advice and recommendations to improve the performance of your campaigns. That’s why it’s important to listen to them and incorporate their advice into your strategy.

A Pinterest account can send you seasonal tips. That way, you don’t have to chase trends all the time.

Larger budgets and monthly billing

For larger advertising budgets, you have the option of monthly billing with a monthly due date. This can be beneficial for your financial planning and cash flow. If you plan to invest larger amounts in Pinterest ads, consider this option and contact Pinterest support for more information. For some accounts, this option is available for as little as $1,000 per month.

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Andrej Sopka
Head of Digital
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