Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
With more than 900 participants from over 10 countries and 25 speakers from leading global and local companies, the conference once again placed Skopje on the map as a regional hub for e-commerce and digital transformation.
With two parallel stages that created a dynamic space where ideas, technology, and inspiration intertwined, this year’s event went beyond the concept of a traditional conference and transformed into a living ecosystem uniting data, consumer behaviour, leadership, marketing, and artificial intelligence.
Thus, e-commerce once again confirmed its central role in connecting businesses, consumers, and technology, creating new opportunities and standards.
Source: ecommerce.mk
Among the main topics, artificial intelligence (AI) stood out in particular — a reality that is already changing the way businesses think, communicate, and create value. Through creative presentations and discussions led by experts from leading companies such as TikTok, Booking.com, Dolce & Gabbana, and others, participants learnt how AI is influencing marketing, personalisation, payments, and security, as well as how innovation, creativity, and technology are shaping the future of e-commerce.
The E-Commerce Association emphasised that this year’s conference exceeded all expectations and confirmed that the community is growing at a pace to be proud of.
They highlighted that the topic of AI opened an important discussion about how technology can enhance operational efficiency and productivity — thereby accelerating the growth of e-commerce, as well as how it can foster trust, transparency, and innovation in the digital world.
With inspirational talks, excellent organisation, and record attendance, the conference once again reaffirmed its role as the leading regional event that brings together innovation, technology, and entrepreneurship.
The conference sent a clear message: artificial intelligence is the foundation upon which the future of e-commerce is being built, enabling businesses to create smarter, more responsible, and more innovative solutions.
