Meta announced an expansion of its affiliate program that will allow creators to add affiliate links directly to Reels and earn commissions from sales. The new self-serve system lets creators choose products from participating brands and promote them in their videos.
Seven arrests, four lawsuits and more than 500,000 protected public figures. Meta has stepped up its fight against scam advertisers, taking legal action across multiple countries and working with law enforcement in the UK and Nigeria to dismantle a scam centre. Based on a Meta company announcement, the company is also pursuing civil action against […]
AI and video will be the two defining forces in advertising next year, according to EMARKETER’s report Digital Advertising Trends to Watch in 2026. Published in December 2025 in collaboration with Nielsen, the analysis outlines how automation, connected TV, YouTube and video podcasts are reshaping media buying and campaign strategies. For e-commerce brands, the shift […]
YouTube is bringing its conversational AI tool to the largest screen in the home. The experimental feature, previously available only on mobile and web, is now expanding to smart TVs, gaming consoles and streaming devices. According to YouTube’s support documentation and reporting by TechCrunch, this marks another step in the race to dominate AI in […]
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year – the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.
Meta has shut down the native Facebook Messenger desktop app for macOS and Windows as of December 15, 2025. Anyone who was using the app is now pushed to the web, either through Facebook.com or Messenger.com. For e-commerce teams, the move isn’t the end of Messenger. It’s a change in how it’s accessed.
Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
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