On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the event’s strong business relevance.
SEO continues to evolve, and staying competitive increasingly requires more than following updates online. On 26 August 2026, London will once again host one of the UK’s most established SEO events, bringing together professionals who actively shape search performance across industries.
Google has finished rolling out its December 2025 Core Update, the last major search algorithm change of the year. The update ran from December 11 to December 29, taking just over 18 days to complete.
According to Bing, many websites lose search visibility for a surprisingly simple reason: they publish the same content in too many places. What looks harmless at first – slightly different URLs, reused campaign pages, or copied product descriptions – often turns into a visibility problem over time.
Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
Imagine Google knowing your company better than your own employees do. It knows who founded it, where it’s based, what it sells, and how it connects to other brands. This isn’t science fiction—it’s the reality of brand entities. And if your company isn’t part of this system yet, you’re losing the most important game in […]
The world’s leading search marketing conference is back with an AI-focused keynote and free access to MeasureFest. Ecommerce Bridge readers get 15% off.
Vienna’s premier SEO conference opens doors for career changers and job seekers with an unprecedented offer. Starting TODAY, every ticket purchase includes a FREE PASS for someone in career transition.
Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
