Slovenčina 
Čeština 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
SERP Conf. Makes Its Debut In Rome
Over the past few years, SERP Conf. has grown into a recurring event for SEO and digital marketing professionals across Europe. According to the organisers, the conference has welcomed more than 3,200 attendees across eight editions and featured over 100 speakers taking to the stage.
The next chapter will be written in Rome. On 16 October 2026, the one-day event will take place at Nazionale Spazio Eventi, bringing together professionals interested in SEO, e-commerce and AI.
The conference is organised in partnership with WordLift, a company specialising in structured data and helping brands optimise content for both search engines and AI-powered discovery.
Confirmed Speakers Include International Industry Experts
The first wave of speakers has already been announced. Confirmed names include:
- Aleyda Solis (Orainti)
- Judith Lewis (DeCabbit Consultancy)
- Gianluca Fiorelli (ILoveSEO.net)
- Purna Virji (Agent-Led Growth)
- Andrea Volpini (WordLift)
- Federico Rebeschini (Luxottica)
- Yagmur Simsek (Search ‘n Stuff)
- Rad Paluszak (NON.agency)
- David Carrasco Pamies (Magnify)
- Isabelle Andrieu (Translated)
Additional speakers are expected to be announced in the coming months.
A Single-Track Format Focused On Practical Insights
SERP Conf. continues with the format that has become a key part of its identity. Rather than running multiple stages simultaneously, the event uses a single-track agenda, allowing all attendees to follow the same sessions.
According to the organisers, the focus is on practical strategies, case studies and actionable takeaways. Each panel will also include live Q&A sessions designed to encourage discussion and audience participation.
“We want the conference to be a place for active exchange and engagement,” said Nikola Minkov, founder and CEO of Serpact, the agency behind SERP Conf.
AI Discovery Becomes A Key Topic
Several conference sessions will focus on how AI-powered search and discovery systems are changing the way brands are found online.
According to Andrea Volpini, co-founder and CEO of WordLift, search engines, large language models and AI agents increasingly rely on structured, connected and verifiable information to understand brands and content online.
The topic is becoming increasingly relevant for e-commerce businesses as search behaviour continues to evolve and AI-powered tools gain a larger role in how users discover products, services and information.
Ecommerce Bridge Readers Can Save 15% On Tickets
Ecommerce Bridge is a media partner of the event. As part of the partnership, organisers are offering readers an exclusive 15% discount on conference tickets.
Use the code and save: bridge-15
The code can be applied when purchasing tickets through the official conference website.
Event Details
- Date: 16 October 2026
- Venue: Nazionale Spazio Eventi, Rome, Italy
- Focus: SEO, Ecommerce and AI
- Discount Code: bridge-15
- Discount: 15% off tickets
Following the conference, attendees will have the opportunity to continue networking during an evening cocktail reception with speakers, partners and fellow industry professionals.
