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We’ve covered SERP Conf. in previous Ecommerce Bridge stories, and the 2026 edition continues to be one of the most relevant search-visibility events for e-commerce and digital marketers.
A Conference Built Around Substance
SERP Conf. Sofia 2026 will take place at the Inter Expo Center and continues to position itself as a practical, outcomes-focused event for SEO and digital marketing professionals across Europe. Instead of multiple parallel tracks, the conference runs on a single stage, ensuring that every session is considered essential for the entire audience.
This approach attracts senior decision-makers as well as hands-on specialists. In 2025, 27.7% of participants were SEO professionals, while 19.1% worked in marketing or e-commerce management.
The common expectation is clear: strategies that can be applied immediately, tested quickly and scaled across markets.
AI Lab Reflects How Search Is Changing
One of the key additions for 2026 will be the AI Lab, a dedicated program focused on AI-mediated discovery. While many businesses still rely on stable organic traffic from traditional search engines, users are increasingly discovering brands through AI platforms.
The AI Lab provides structured methods to audit AI visibility and design improvement plans, combining expertise from SaaS, agencies, and AI measurement specialists. According to the organisers, this knowledge would otherwise require significant time and financial investment to acquire independently.
According to Nikola Minkov, founder and CEO of Serpact, the agenda is shaped directly by feedback from previous editions.
“After earlier events, attendees asked for topics ranging from technical SEO and link building to AI optimisation and content efficiency. That tells us the audience consists of practitioners who understand nuance. What matters to them is leaving with working models they can implement, test and scale immediately,” Minkov says.
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Enterprise Challenges, One Stage
The conference also introduces an Enterprise Masterclass, aimed at companies operating at scale. Topics include coordinating search visibility across multiple brands, aligning SEO with internal stakeholders, proving ROI to finance teams and building long-term internal capabilities.
Confirmed speakers come from SEO, data analytics, digital agencies and the financial sector, offering perspectives that go beyond traffic metrics and focus on sustainable business impact.
Confirmed speakers for SERP Conf. Sofia 2026 includes:
- Bengu Sarica Dincer, SEO Manager at Designmodo
- Zlatan Ivanov, Co-founder of Trackian and Founder of The Data Arsenal
- Stefka Georgieva, Founder and CEO at ADvantage
- Vichren Bisset, Chief Commercial Officer and Board Member
- Evelina Milenova, SEO Specialist at Hostinger
- Svetoslav Milanov, Executive Director and Chairman of the Board at Investbank
- Kalin Karakehayov, Founder at Seo.Domains and Edoms.com
- Mark Williams-Cook – Director at Candour / Founder of AlsoAsked
- Martin Milanov – Head of Organic Growth at myPOS
- Velin Naydenov – SEO Team Lead in Serpact
Additional speakers will be announced closer to the event.
Why It Matters For E-commerce
For e-commerce leaders and marketers, SERP Conf. Sofia 2026 connects SEO, AI and commercial outcomes. Sessions on technical SEO, content efficiency and new discovery channels directly affect visibility, customer acquisition and revenue growth across European markets.
