3 min. reading

Seven Spanish Companies Compete for Last-Mile Delivery Dominance

Online shopping triggers a complex process that ends with what we call the last mile - delivering the product to the final consumer. The Spanish market offers several interesting solutions to this logistics problem, shows analysis from marketing4ecommerce.net.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Seven Spanish Companies Compete for Last-Mile Delivery Dominance
Source: ChatGPT

Smart Lockers Against Failed Deliveries

Citibox from Valencia was founded in 2015 with the goal of solving one of the most common problems – failed deliveries. The company designed a system of smart lockers in residential building portals where major logistics companies can leave packages. Today it has over 50,000 such lockers throughout Spain.

When a package is in the locker, Citibox sends a notification to the user, who can pick it up anytime using a code from the app. Both usage and maintenance of the lockers are completely free for end customers. In 2024, Citibox acquired logistics company Celeritas.

Flexible Time Slots

Paack was founded in Dubai by Spanish entrepreneurs and entered the Spanish market in 2015 after an agreement with El Corte Inglés, offering them two-hour delivery for online orders.

With Paack, companies can offer their customers the choice of preferred time slots, increasing flexibility and reducing waiting times. The service operates in a hundred cities across four countries. Customers can track their package and courier in real time.

After the good experience with El Corte Inglés, Paack now works with companies like Leroy Merlin, Fnac, Zalando, and MediaMarkt. In 2024, it announced a capital increase of €21.7 million from current investors with Infravia and Unbound as leaders, supported by BBVA in credit form.

It recently launched its own pickup network PaackGo with 1,200 points in Spain.

Specialized Services

Goi is a startup that delivers all types of shipments including bulky products directly to homes. For furniture delivery, it also handles assembly, disassembly, and removal of replaced products. It has a nationwide warehouse network for temporary storage and developed software to manage the entire logistics process in real time.

Revoolt focuses on sustainable food logistics. It works with supermarkets and food companies like Alcampo, Uber Eats, and Campofrío. It offers immediate same-day delivery with choice of 1, 2, or 4-hour intervals for grocery delivery and 30-minute intervals for food delivery. Couriers use a sustainable multimodal fleet and are regular employees with employment contracts.

New and Established Players

Kanguro was founded in 2021 by Xavi Valverde, César Valencia, and Iván Lorca. In 2022, they closed their first investment round of €1.2 million and later secured additional funding for expansion into Portugal, France, and Germany. It has 5,000 pickup points in Spain and recorded 200% revenue growth at the end of 2024.

Instapack operates in over 30 cities with a fleet of 1,100 couriers. It offers Instapack Now (pickup and delivery within 60 minutes), Next Day (within 24 hours), and scheduled delivery in time slots.

EcoScooting started in 2015 in Madrid with a €300,000 investment. In 2021, it was acquired by Chinese company Cainiao. Today it operates in major Spanish and Portuguese cities with an ecological fleet and SaaS platform for delivery optimization.

The last mile represents the most complex part of the logistics chain – transport from distribution center directly to the end customer after online purchase. Whether through smart lockers, flexible time slots, or specialized services, these Spanish companies prove there’s no single solution to last-mile delivery challenges.

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Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Partnership Manager & E-commerce Content Writer with 10+ years of international experience. Former Groupon Team Lead. Connects European companies with Slovak and Czech markets through partnerships and content marketing.

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