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Just this year, Chinese e-commerce companies have leased around 200,000 m² of warehouse space in the United Kingdom alone, with further investments directed toward continental Europe. The main drivers are pressure for faster delivery, rising customer expectations, and the upcoming removal of the customs exemption for low-value parcels from third countries. For platforms such as Shein and Temu, local logistics is a way to remain competitive even after regulatory tightening.
Automation, Speed, and Local Cooperation
The new centre in Poland is expected to be equipped with robotic systems and automated sorting lines. Shein plans to reach full operational capacity by the end of the year and create approximately 5,000 jobs. Notably, the company also emphasises cooperation with the local market—it states that it is already working with more than 170 local small and medium-sized enterprises, particularly in transportation and packaging.
For regional e-commerce, one additional detail is particularly important: the centre will not serve Shein’s needs exclusively. Polish and other European brands and sellers will be able to use it as a gateway to the platform. This means easier onboarding, local product storage, and faster delivery to customers across Europe.
Strategic Importance for Central Europe
The decision to locate the hub in Poland is not accidental. Central Europe offers strong transport infrastructure, an available workforce, and a favourable geographic position for serving both Western and Eastern markets.
Unfortunately, for local e-shops this also means new competition that will be able to deliver faster and at lower cost than before. At the same time, brands considering expansion beyond their own e-shops gain the opportunity to leverage the infrastructure of a global platform without having to build their own logistics operations in every country.
With this move, Shein confirms that its ambitions in Europe are long-term. For the e-commerce market, in addition to the other challenges posed by Chinese platforms, this brings further pressure on speed, pricing, and logistics efficiency—while also sending a clear signal that local presence is becoming a key competitive advantage.
