Short Videos As a Source Of Information: New Search Menu Item From Google

Although the information in short videos is often distorted or incomplete, their popularity cannot be overlooked. The move recognises the growing demand for engaging and visually appealing content. Younger generations in particular look for information differently – they prefer to use hashtags on social media rather than a search engine.

The rise of short videos, launched by platfrom such a Snapchat or TikTok has led creators to focus exclusively on this format. The giants like Instagram or YouTube adopted them, a compelling argument was made for their effectiveness. It’s not just about entertainment any more – news, practical information, tutorials and techniques are increasingly common in video. Marketing strategies may no longer be imaginable without them.

Short videos in mobile search results will be a new watering hole for marketers. This will give them the opportunity to adapt their videos for mobile viewing and distribute their content to a wider audience. It is not yet certain whether the new filter will appear on computers.