Social network TikTok has introduced Travel Ads – a new advertising format created specifically for the travel industry. This is the platform’s first ad format designed from the ground up for a single sector.
If you want your LinkedIn post to get noticed, one image or long text isn’t enough. It works differently: carousel posts currently bring the highest reach. Why? Because they force people to click, stay longer, and absorb your story step by step.
Instagram has reached 3 billion monthly active users, head of Instagram Adam Mosseri announced on his Instagram account. This milestone puts Meta firmly as the leader in social media, with Facebook, WhatsApp and now Instagram clearly leading in overall usage.
Instagram continues to invest in video and its editing app Edits, which is designed for creating Reels. The latest updates bring features that can help brands and e-shops create more attractive content and work better with Instagram trends.
Chinese platform announces growth from 175 million users in one year and economic contribution of €4.8 billion. Small businesses created over 51,000 jobs through TikTok advertising and sales. TikTok surpassed 200 million monthly users in Europe, representing nearly one-third of the continent’s population. The platform recorded significant growth from last year’s 175 million active users […]
Buffer analyzed over 2 million Instagram posts from 100,000 accounts and the results might surprise you. The most successful brands don’t post daily – their secret lies in strategic posting frequency timing.
Instagram chief Adam Mosseri revealed two surprising tips for improving reach that could help e-commerce brands gain more visibility without extra investment.
Pinterest’s Q2 2025 earnings reveal significant shifts in users’ behaviour and spending patterns across global markets. The platform reached 578 million monthly active users, with the fastest growth occurring outside the US market.
X just hit advertisers with another restriction. The platform now penalises ads that use more than one emoji. The move comes after X already banned hashtags in promoted posts. Elon Musk’s company told users that ads with multiple emojis get lower quality scores and cost more.
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