The End of Cookies: 61% of Marketers Fear Change

Cookies have been a key tool for tracking and personalising advertising. Their loss poses a challenge for advertisers, requiring new approaches to marketing strategy and data collection.

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The End of Cookies: 61% of Marketers Fear Change — Source: Depositphotos

This year, Google is removing third-party cookies. This is a major change for online marketing. Without cookies, online marketing will be very different. According to Capterra research, up to 61% of UK marketers are concerned about the change and 49% feel prepared. More than half expect an increase in sales when third-party cookies are removed and 39% expect a positive impact on business performance.

Source: Capterra

Companies are actively seeking alternative methods of data collection, with 57% preparing to phase out cookies and 51% developing new methods of data collection. Key strategies include focusing on first-party data, partnering with trusted organisations and using contextual data.

78% of marketers surveyed are investing in CRM software to unify first-party data collection.

45% of marketers agree that redefining marketing strategies is their biggest challenge, while other challenges include tracking the right data and the need to adjust budgets. They expect online marketing to become more competitive, requiring companies to be innovative and agile in their marketing activities.

Source: Capterra

How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels

Mobile applications are experiencing one of their most stable and simultaneously most profitable years. After the pandemic boom and subsequent correction, the market has stabilized. The figures show that users’ attention and money are concentrating on mobile more than ever before, making mobile commerce community marketing the key differentiator for brands seeking sustainable growth.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

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Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

Companies are spending more on advertising, but results often lag. Growing digital advertising budgets alone are not enough. Purchasing decisions are becoming more complex, traditional approaches are ceasing to work, and advertising misses the target. A new global survey reveals why a return on investment in B2B marketing is not materialising. Let’s look at what […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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Dognet 2.0: Central Europe’s Top Affiliate Network Launches its Brand-New Platform

Three years in the making, Dognet is entering a new era of technology. Following the successful migration of publishers, the next stage rolls out on 20 May: advertisers will now join the upgraded Dognet 2.0 system. Built in-house, the platform offers more flexibility, improved reporting, and quicker adaptation to an ever-changing market—benefitting thousands of partners […]

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