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The Power of Translation: Opportunities for Your Business During the Paris Olympics

The city of Paris is buzzing with excitement as the Olympic Games approach. The event is expected to attract an estimated 15 million visitors. 2 million of these will be from abroad. For local businesses, the influx of international tourists presents a unique opportunity to serve a wide range of customers.

The Power of Translation: Opportunities for Your Business During the Paris Olympics
Source: Depositphotos

However, communicating effectively with visitors who don’t speak the same language can be a challenge. Countries that have hosted the Olympics in the past have successfully overcome this hurdle by providing clear communication channels.

For instance, Japan’s 2020 Tokyo Olympics saw the development of a system of pictograms that conveyed participating sports and common amenities, making it easy for visitors of all cultural backgrounds to understand.

In today’s digital age, tourism relies heavily on websites. A well-designed website is essential for providing visitors with essential information about a destination, including accommodation options, restaurant recommendations, and local attractions.

Websites also play a crucial role in influencing visitors’ decisions about where to spend their money. If a website is only available in the local language, it can hinder a business’s ability to reach a global audience and put them at a disadvantage compared to competitors who have made their website content available in multiple languages. Fortunately, there are tools and companies that can help entrepreneurs easily translate their website, allowing them to tap into the global market.

Source: Depositphotos

These tools provide machine translation capabilities, ensuring accurate translations and making it easy to integrate into any website without requiring technical expertise. Many of them use top translation providers like DeepL, Google Translate, and Microsoft Translator to generate high-quality translations.

With this technology, businesses can expand their online presence and attract a wider audience without breaking a sweat. Some businesses have already seen significant results from using these tools. For instance, REVIEWS.io saw a 120% increase in German traffic and a 20% increase in conversion rate after adding just one language to their site.

With the Olympics just around the corner, it’s not too late for entrepreneurs to take advantage of these tools and get their website Olympic-ready. By translating and localizing their website, they can ensure that they’re prepared to cater to the diverse needs of international visitors and capitalize on the opportunities that come with hosting the world’s biggest sporting event.

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