The Rising Threat of Ad Placement Near Controversial Content

Emerging trends bring unexpected challenges. Latest studies emphasize the critical importance of strategic ad positioning, especially when it comes to politically charged and divisive content.

Hate speech climbed by 55% prior to elections in Britain. And maybe none one wants their advertisement to “shine” in such a setting. The DoubleVerify report advises one of the choices as keyword blocking:

“Keyword lists let you address the most recent news and highly specific content and themes you wish to avoid—that wouldn’t otherwise be captured under content categories. Using a URL including specific terms or phrases, such presidential debate, you can ban material.”

Such material has actual influence on consumer behavior. DoubleVerify found that up to 67% of consumers claimed they would probably quit using a brand or product promoted alongside nasty remarks.

For brands and brandbuilding, this means making sure their advertising don’t show up next to offensive material. Marketers themselves view the issue. 61% of them voiced worries about their advertisement being close to offensive material.

Maintaining the positive reputation of a company depends on the surroundings of commercials. The goal is very clear for marketers: stress on effective ad placement and awareness.

How to Build Brand Awareness?

Effective brand awareness strategies can significantly impact your company’s growth, customer loyalty, and overall success. By increasing your brand’s visibility, you not only attract new customers but also reinforce your position in the minds of existing ones. From leveraging digital platforms to creating memorable experiences, there are numerous ways to elevate your brand’s presence. Let’s […]

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The Rise of Direct-to-Consumer (DTC) Brands in Europe

6. September 2024

3 min. reading

The Rise of Direct-to-Consumer (DTC) Brands in Europe

In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building […]

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The Impact of PDP on E-commerce Conversion Rate

13. August 2024

2 min. reading

The Impact of PDP on E-commerce Conversion Rate

PDP form the pillar of online sales tactics in the modern digital marketplace. Often referred to as product detail pages (PDPs), these pages are where consumers decide what to buy most importantly. Maximizing income on desktop and mobile platforms depends first on optimizing these sites for brands and stores both alike.

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