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Significant changes include
- Basic seller commissions for UK companies range from 5% to 9%
- The introduction of a ‘Seller Missions’ program wherein UK suppliers may save expenses by creating shoppable TikTok videos
- Retailers encouraged to work with TikTok developers to achieve these objectives
By encouraging audience growth via TikTok LIVE and shoppable videos, so supporting their development and so promoting the platform’s “discovery commerce” approach.
Impacts and fee comparison
Given TikTok initially subsidized rates for early adopters, the fee increase was expected. Comparatively to eBay (5% – 14.9%) and Amazon (7.14% – 15.3%, TikTok Shop fees remain competitive at 9%). Retailers of consumer electronics and computers could find the extra taxes challenging, though considering eBay levies 6.9% in these categories and Amazon charges 7.14%. Profit margins on new devices could be constrained even with possibly high sell-through rates.
Source: Depositphotos
Co-funded free shipping
From September 4, 2024, TikTok Shop will begin a co-funded free shipping strategy. This initiative aims to balance the cost of free delivery between UK stores and TikTok Shop, therefore improving order conversions by means of increased free shipping coverage.
The fees of TikTok Shop have been the same from its 2021 beginning. The website claims that even with increase, its pricing would stay competitive. The additional funding will help the social network develop improvements and new services to improve product discovery and streamline the shopping experience for consumers.
These advances demonstrate TikTok’s commitment to build a robust e-commerce marketing ecosystem on its platform, therefore balancing user experience with seller expenses by means of investment in growth.
