TikTok’s New Deal With Amazon Will Change The Way You Shop Inside Apps

Social network, TikTok has made a big move to improve its online shopping by announcing a groundbreaking relationship with Amazon. The goal of this partnership is to make shopping easier for TikTok users by letting them buy things from Amazon right in the app.

Introduction
/ Articles
/ TikTok’s New Deal With Amazon Will Change The Way You Shop Inside Apps

TikTok’s New Deal With Amazon Will Change The Way You Shop Inside Apps — Source: Depositphotos

Important parts of the integration

1. Easy Amazon shopping inside the app

2. A one-time, safe link between social netwrok TikTok and Amazon accounts

3. TikTok listings show real-time prices, Prime membership eligibility, and arrival estimates

TikTok’s latest attempt to boost in-app commerce is the relationship. This trend has grown quickly in places like China but hasn’t caught on much in Western countries yet.

Setting: Industry

Amazon works with other social networks in the same way, such as Meta and Snapchat. It is said that Pinterest is following this trend, but no public announcement has been made.

Possible Problems

People in the U.S. are always looking closely at TikTok because they think it has ties to the Chinese government. Some users might be hesitant to link their Amazon accounts because they are afraid their information will be shared.

How TikTok Works

The app hopes that ease of use will make people not worry about using it. By making shopping easy, social network TikTok wants to change how users act and get more people to buy things inside the app.

What this means for online shopping

This relationship shows that social media and online shopping are becoming more and more connected, which could change how people find and buy things online.

With social commerce changing all the time, this TikTok-Amazon combination could become the standard for how social media apps should work with shopping.

How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels

Mobile applications are experiencing one of their most stable and simultaneously most profitable years. After the pandemic boom and subsequent correction, the market has stabilized. The figures show that users’ attention and money are concentrating on mobile more than ever before, making mobile commerce community marketing the key differentiator for brands seeking sustainable growth.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

21. May 2025

4 min. reading

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

Companies are spending more on advertising, but results often lag. Growing digital advertising budgets alone are not enough. Purchasing decisions are becoming more complex, traditional approaches are ceasing to work, and advertising misses the target. A new global survey reveals why a return on investment in B2B marketing is not materialising. Let’s look at what […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

20. May 2025

3 min. reading

Dognet 2.0: Central Europe’s Top Affiliate Network Launches its Brand-New Platform

Three years in the making, Dognet is entering a new era of technology. Following the successful migration of publishers, the next stage rolls out on 20 May: advertisers will now join the upgraded Dognet 2.0 system. Built in-house, the platform offers more flexibility, improved reporting, and quicker adaptation to an ever-changing market—benefitting thousands of partners […]

Read article